Choose your route
The map and practical information prepare a route suited to the visitor.
04Experience / 05
01
For visitors
Augmented reality and geolocation
The trail comes to life.
The adventure is real.
Trails turns an existing route into an augmented experience. Visitors walk through the landscape, locate points of interest and discover wildlife, content and challenges connected to the place.
The visitor experience
Walk, find,
discover.
Follow the signs
Geolocation activates encounters and content at specific points along the trail.
Complete the adventure
Species, achievements and learning become part of the digital passport.
02
For territories, spaces and brands
Included in the licence
An experience designed to adapt, grow and run.
Trails can be part of a complete Reserva Digital or run as a standalone activation. Routes, species, content, milestones and missions are designed around the real landscape and each territory’s objectives.
Creative engine
Audiovisual generation tailored to campaigns, species and local stories.
Flexible activation
Installation in visitor centres, hotels, museums, events or retail spaces.
Scalable operation
Automated workflow, remote management and capacity for varying visitor numbers.
Controlled environment
A guided experience, defined content and responsible file handling.
Implementation overview
Trails in your territory.
- FormatPhysical installation, website or campaign
- ContentCustomisable species and settings
- OperationAutomated and remotely manageable
- AudienceFamilies, education and tourism
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